As the new year begins, people everywhere are rethinking routines, priorities, and the way they show up each day. At Macho Genie, we embrace culture, welcome fresh beginnings, and believe that a strong mindset is the foundation of lasting change.
This year isn’t about perfection. It’s about intention. Making each day a great one, starting with the choices you make beneath it all.
Why New Year Resolutions Work (When They’re Done Right)
Psychology tells us that sustainable habits are built through confidence, consistency, and small wins. When you feel good in your body, your mind follows. Studies consistently link comfort and self-perception to improved focus, mood, and motivation. In short: when your foundation is right, everything else aligns more easily.
With that in mind, we surveyed our team and distilled the mindset into five simple, actionable resolutions for the year ahead.

The Top 5 New Year Resolutions Our Team Stands Behind
1. Start Every Day With Intention
Morning routines don’t need to be complicated. A calm start—comfortable clothing included—sets the tone for the entire day.
2. Invest in Everyday Comfort
Confidence starts underneath. When what you wear supports you instead of distracting you, you move through the day with ease.
3. Choose Quality Over Quantity
Fewer, better essentials reduce decision fatigue and elevate daily life. It’s a minimalist mindset with maximum payoff.
4. Take Care of Your Body and Mind
Movement, rest, and breathable fabrics all play a role in how you feel. Comfort is not a luxury—it’s part of self-care.
5. Show Up Consistently
Progress comes from showing up, even on ordinary days. The right essentials make consistency effortless.
Confidence Starts Underneath
What you wear closest to your body sets the tone for everything that follows. The right foundation removes friction, boosts confidence, and helps you show up consistently—day after day.
That’s why each of our core collections is designed to support one or more of the resolutions above:
-
Evercore Trunks
Built for everyday momentum. With balanced stretch and structure, Evercore Trunks are ideal for starting your mornings with intention and staying comfortable through movement, work, and downtime.
-
Flexcore Boxer Briefs
Designed for all-day stability and support, these are for those choosing quality over quantity. Less adjusting. More focus.
-
Luxe Stripes Collection
When confidence is also about expression, Luxe Stripes delivers elevated design with premium comfort—proof that feeling good and looking refined can coexist effortlessly.
-
Haven Cotton Collection
Soft, breathable, and calming—Haven Cotton is made for rest, recovery, and self-care days. Because taking care of your body and mind starts with what you feel against your skin.
Each piece is crafted to disappear once you put it on—so you can stay present, comfortable, and confident while building the habits that carry you through the year.
Use code NY2026 for 15% off and start your resolutions from the inside out.
Step Into the Year With Confidence
A new year isn’t a reset—it’s a continuation with clarity. When you choose comfort, you choose confidence. When you choose confidence, you open the door to better days, stronger habits, and a lifestyle that feels aligned from the inside out.
Here’s to welcoming the year with open arms—and starting every day on the right foundation.


















